Last edited by Garr
Tuesday, August 4, 2020 | History

2 edition of Marketing strategies for promoting Ulster Business School to China (Shanghai)leisure services in Northern Ireland. found in the catalog.

Marketing strategies for promoting Ulster Business School to China (Shanghai)leisure services in Northern Ireland.

Yi Bao

Marketing strategies for promoting Ulster Business School to China (Shanghai)leisure services in Northern Ireland.

by Yi Bao

  • 368 Want to read
  • 8 Currently reading

Published by The Author] in [s.l .
Written in English

    Subjects:
  • Ulster Business School.

  • Edition Notes

    Thesis (M. B. A.) - University of Ulster, 1997.

    ID Numbers
    Open LibraryOL22416158M

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Marketing strategies for promoting Ulster Business School to China (Shanghai)leisure services in Northern Ireland by Yi Bao Download PDF EPUB FB2

Let’s be real, if you’re a looking for information on marketing to China or doing business in China, there aren’t that many out there.

Only a hand full of books are written on the subject of doing business in China, and most of them are on the subject of sourcing and importing from China. Ulster University Business School is delighted to be sponsoring the Excellence in the Development of Management and Leadership at the Belfast Telegraph Business Awards in partnership with Ulster Bank.

Ulster Business School 3 Nations Project. MSc Marketing Student Profile Andi Jarvis Students will challenge the accepted conventions of the business world by developing marketing strategies in real life business contexts and studying topics such as Strategy and Innovation, Digital Marketing Communications, Marketing Analytics, Foundations.

Collaborative projects involving e-marketing and online buyer behaviour are underway with colleagues at Otago and the Richard Ivey School of Business, including Cotte.

Research has also involved international collaboration with Nebraska, Waterloo (Canada), Turku and Lapeenranta (Finland), as well as joint research with scholars in UK. Professor Arnold was previously Professor of Marketing at Harvard Business School, where he ran the International Marketing course and was head of the core marketing course.

In addition to his work at the London Business School he is currently teaching at IESE in Barcelona and Madrid, at The University of Rochester/Bern, and at Ashridge. His areas of expertise are international marketing, branding, market analysis, strategy formulation and global account management.

Professor Arnold was previously Professor of Marketing at Harvard Business School, where he ran the International Marketing course and was head of the core marketing.

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